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Campaign Setup |
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Keyword Research |
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Geo Location Setup (Local Targeting) |
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Initial Ad Copy Creation |
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Bid Setup |
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Ad Scheduling (If Required) |
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Landing Page Optimization |
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Landing Page A/B Testing |
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Implementation of conversion tracking code on the website |
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Google Goal Setup and Monitoring |
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Campaign Optimization and Management (Recurring) |
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Keyword Monitoring & Refinements |
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Bid Monitoring & Refinements |
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Development of Competitive Ad Copies |
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Ad Copy Refinements |
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Ad effectiveness review. |
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Compelling Ad variant creation. |
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Comprehensive PPC Budget oversight |
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PPC Campaign Optimization |
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Weekly or Monthly PPC strategy and results meetings |
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Hands on PPC Bid Management |
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Reporting |